A pioneer of brand videos and online commercial production, Madcitizen was formed by 2-time MTV Movie Award nominee, writer, director and producer Zan Passante. 

With over 14 years of large-scale production, branded content creation and marketing experience for such brands as Nestlé USA, Hard Rock Hotel & Casino Las Vegas, Juicy Juice, Coffee-mate, SKYY, Campari America, Verve, Powerbar, Dreyer’s, Purina, Toll House and Glowelle, Madcitizen continues to leave its ineffable touch on the industry as one of Los Angeles's premier digital production companies.

Madcitizen has produced over 25 branded content videos for A&E's Lifetime Moms Network and hundreds of brand content videos for consumer goods brands. We're currently developing original branded content series for online and broadcast platforms. 

photo above by Skip Hopkins

Say what?!

“Working with Zan and the Madcitizen team was easily the smoothest and most professional video production project of my career. Madcitizen covered off on every possible detail of the production with precisions across the board. Throughout the pre-production process, it always felt like a great collaborative team effort between our two companies. Zan’s positive attitude, charisma, and top notch production experience really helped drive that team effort. We always had full confidence in the team with Zan’s direction, and at the end of the day our client was very happy (as were we), and the final product was absolutely perfect.”
Chris Callen - Broadcast Producer // Gatesman Agency


As an accomplished director, writer, producer and interviewer, agency founder, Zan Passante, has notably contributed his array of talents to the music, marketing, TV and film industries. 

In 2001, Zan moved to Los Angeles to focus his creative efforts on line producing and content creation for direct response commercials that included the Magic Bullet Blender, Humane Society, Power 90 and the Baby Bullet. He has worked as a production manager and producer for industry leaders such as EURO RSCG Ad Agency, Capital Brands and Cort Howell, and has been nominated for two MTV Movie Awards for his comedic film short spoofs (written, directed and produced by the multi-hyphenate). Zan also spent several years cutting his teeth producing and directing in the branding world, running the digital division at the award-winning agency Meat and Potatoes as Executive Producer, creating stellar content for global brands and directing music videos for Sammy Hagar's supergroup, Chickenfoot. He recently finished his first feature-length animated musical project, now garnering attention amongst Hollywood studios.