about

Madcitizen was formed in 2008 by 2-time MTV Movie Award nominee, writer, director and producer Zan Passante. 

We're mad about creating relevant content that tells a story while being visually stunning. We think about details like "which typeface fits an animation best" and "what color it should be." We use style guides when creating for a brand. We care about aesthetic. We're also easy to work with and pretty darn fun to be around. From concept, to production, to the final cut, Madcitizen delivers stellar content on all digital platforms. Mad creativity makes happy results.

And here's more stuff about us...with over a decade of large-scale production, content creation and marketing experience for such brands as Nestlé USA, Hard Rock Hotel & Casino Las Vegas, Juicy Juice, Coffee-mate, SKYY, Campari America, Verve, Powerbar, Dreyer’s, Purina, Toll House and Glowelle, Madcitizen continues to leave their ineffable touch on the industry. Madcitizen has produced over 25 branded content videos for A&E's Lifetime Moms Network and hundreds of brand content videos for consumer goods brands. We're currently developing branded content and original series for broadcast. 

ZAN PASSANTE

Zan has notably contributed his array of talents to the music, marketing, TV and film industries. 

In 2001, Zan moved to Los Angeles to focus his creative efforts on line producing and content creation for direct response commercials that included the Magic Bullet Blender, Humane Society, Power 90 and the Baby Bullet. He has worked as a production manager and producer for industry leaders such as EURO RSCG Ad Agency, Capital Brands and Cort Howell, and has been nominated for two MTV Movie Awards for his comedic film short spoofs (written, directed and produced by the multi-hyphenate). Zan also spent several years cutting his teeth producing and directing in the branding world, running the digital division at the award-winning agency Meat and Potatoes as Executive Producer, creating stellar content for global brands and directing music videos for Sammy Hagar's supergroup, Chickenfoot. He recently finished his first feature-length animated musical project, now garnering attention amongst Hollywood studios.  

Say what?!

“Working with Zan and the Madcitizen team was easily the smoothest and most professional video production project of my career. Madcitizen covered off on every possible detail of the production with precisions across the board. Throughout the pre-production process, it always felt like a great collaborative team effort between our two companies. Zan’s positive attitude, charisma, and top notch production experience really helped drive that team effort. We always had full confidence in the team with Zan’s direction, and at the end of the day our client was very happy (as were we), and the final product was absolutely perfect.”

Chris Callen - Broadcast Producer // Gatesman Agency