Bausch + Lomb

Client Bausch + Lomb and agency Carling Communications tasked Madcitizen with breaking the pharmaceutical mold and producing something different from the typical "solo doc talking to camera on a green screen" look. So we rounded up several doctors and created a more engaging, authentic and natural round table look with the doctors having a conversation over morning coffee. 

The result and campaign were a huge success for B+L with their marketers saying this look was "groundbreaking" and out-of-the-box. We couldn't agree more and enjoyed producing this unique pharmaceutical video... even though we still have no idea what they're talking about. Smart people, pfft. 

Client: Bausch + Lomb

Agency: Carling Communications

Creative, production and post: Madcitizen